Work

Here are some selected bits of work I’ve done over the years.

Podcasts and News Stories:

Presentations

Articles

 

My CV is below.

Activism Director—Electronic Frontier Foundation

My focus is primarily on student privacy, consumer privacy, surveillance, and online speech. For example, I was honored to help Dartmouth students defend themselves against baseless cheating allegations in 2021. I also helped analyze data for and write our research project, Red Flag Machine, which describes how a student monitoring tool in use across the country flags everyday content, endangering students’ privacy and free expression. I also coordinate and promote various activism projects at EFF, as well as guide EFF’s social media tactics and develop and review EFF’s online digital advocacy. I try to identify strategic opportunities for EFF to impact public conversations and advance our mission through advocacy, and develop creative advocacy responses to those opportunities. Additionally, I publicly represent EFF positions in the media, to policy makers, and to peer advocacy organizations.

Key Achievement/Projects

  • Developed, compiled, and promoted “EFF’s Guide to Digital Rights and the Pandemic,” an eBook which details concerns of EFF’s lawyers, technologists, and activists around the COVID-19 pandemic and digital rights 
  • Created the “At Home With EFF” online event series to showcase EFF’s advocacy through presentations and panels with EFF staff and outside experts via online streaming platforms
  • Assisted in the development and promotion of EFF’s podcast series, “How to Fix the Internet“
  • Led various elements of EFF’s research and advocacy around student proctoring apps, including presenting findings to press and speaking to policy experts and lawmakers in support of Senator Dr. Richard Pan’s Student Test Taker Privacy Protection Act (S.B. 1172) 
  • Alongside EFF staff and several partners, helped defend the .ORG domain registry from a takeover by a private equity firm, by creating a coalition of over 800 organizations and 20,000 individuals who rely on the .ORG domain (https://savedotorg.org/)
  • Through research and creative advocacy, developed EFF’s strategy against police partnerships and the surveillance company Amazon Ring, now led by the inimitable Matthew Guariglia
  • Expanded EFF’s online social media presence into Instagram 
  • Developed internal tracking and analytic metrics to help improve EFF’s digital strategy
  • Led the research, development, and creation of the “Who Has Your Face?” website, which offers users information about the dangers of DMV facial recognition partnerships with law enforcement

Growth Manager—UBot Media
• Increased unique pageviews by 30% through the creation of the UBot Network of sites (http://network.ubotstudio.com), including a store, tutorial, and freelance job board
• Doubled email list size by implementing a viral waitlist, targeted email content, and email opt-ins
• Oversaw a successful 30% price increase to improve brand strength and raise overall revenue
• Lowered development costs and improved advertising effectiveness by converting site architecture from from Ruby to WordPress

Marketing Lead—Earnest

First marketing hire, responsible for:
• Early marketing, content, and social media strategy for Personal Loans product
• Creating, implementing, and managing online advertising spend of over $70,000 via social media, adwords, and other avenues, resulting in over 15,000,0000 impressions
• Writing, editing new website content and blog posts

Manager of Marketing and Sales—UBot Media

• Ghostwrote editorial articles and infographics for Entrepreneur.com, Forbes.com, and VentureBeat.com, also received coverage in TheAtlantic.com and BusinessInsider.com as part of successful PR strategy to advance brand recognition
• Led a major rebranding effort directing multiple creative teams that included a website relaunch with a 50% lower bounce rate, 100% increase in income per visitor, while maintaining a consistently strong sales conversion rate
• Implemented segmented email marketing and autoresponder campaign strategies to educate customers as well as improve customer loyalty and engagement, receiving consistent open and click-through-rates well above industry average
• Increased revenue over 20% by building and analyzing monthly sales and traffic reports to gain insight into customer behavior and applying this data to content strategies
• Wrote content for and maintained company blog and other media channels to engage and educate users about new features, updates, and processes
• Managed the creation of a 70-page HTML help guide describing all features and commands of the product to optimize self-resolution of questions; help file is now available as a wiki to improve customer collaboration

Freelance

Copyeditor, Copywriter— Strength in Members

• Wrote, edited content for an online application (AARP’s Scam Exam) to help seniors recognize and report potential online and offline scams, requiring content that describes complicated technical topics clearly;

• Wrote, edited emails and blog posts for Sustainable Conservation, an organization uniting industry, business, and science to conserve California’s environmental resources

Designer, Webmaster—Goodwithfaces.com

Co-creator—Saving Grace—A podcast about hoarding. Saving Grace received honorable mention in Radiotopia’s national Podquest challenge

Education

MFA in Creative Writing (Summa Cum Laude)—Sewanee: The University of the South 2008-2012

• Thesis: You Could Be Confident, Intelligent, and Rich: A Digital Life. Advisors: John Sullivan, Sam Pickering

BA in English and Philosophy (Double Major, Summa Cum Laude)—Kent State University 2001-2005

 

You can also visit my LinkedIn profile